Diary of a Wimpy Kid

This weekend I watched Diary of a Wimpy Kid  for the first time. I had been thinking about Mike Wesch’s video, specifically the Numa Numa craze that greatly increased YouTubes popularity. In the second sequel of Diary of a Wimpy Kid, two young friends, Rowley and Greg are desperately trying to become cool and popular in their first year of Middle School. Among many other attempts at achieving fame in their school, one of the first ideas Greg has is to create a YouTube video. He says something to the effect of, “getting famous is easy, all you have to do is make a hilarious video.” Rowley agrees to lip sync and dance to Kesha’s TiK ToK song. Greg encourages his friend to be as ridiculous and funny as possible, while the main appeal of the video is to come from Rowley “accidently” falling backwards out of his chair while singing. Although I found the video they create fairly entertaining, Greg and Rowly sadly discover they have only received “4 hits” by the next day. Ironically however, someone has uploaded this scene from the movie onto YouTube and today it had 64, 422 hits.

I thought this movie did a good job of incorporating relevancy into their story. The fact that this portion of the movie exists just goes to show the extreme popularity of YouTube, and the idea of sharing yourself online through video. I think there are many adolescents and likely even adults who have had similar ideas of Greg and Rowley. The idea that becoming famous can really happen over night now is incredible. Mike Wesch described technology as capable of transcending time and space. When we recognize how true this can be especially for YouTube videos, terms such as “going viral” have a completely different meaning now than they would have 10 years ago. It’s interesting to see quickly things can change and how many people can be aware of and affected by those changes thanks to technology now.


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